I loved Gary Hustwit’s “Helvetica.” The way Hustwit interweaved the history of modernism and graphic design into a discussion about a single typeface was purely brilliant. His new film, “Objectified” sounds like it is all I hoped it would be. Plus, who doesn’t want another film where people just talk about straight design?
As with Helvetica, what is said about the chosen arena of (industrial) design can really apply to all design fields. Discussions of utility, objectivity, and efficiency come up regardless of whether or not you work on paper or in steel. The film is really about design thinking and the creativity designers bring to whatever problem they are solving.
via ISO50 Blog – The Blog of Scott Hansen » Blog Archive » Objectified – San Francisco Premier.
Filed under: General, Graphic, Misc. , Movie, Objectified
