Chris Lee

Thoughts on design

Freelance update: Brightarch & Organization Weaver

In early 2009, I did some pro-bono identity work for a startup named “The Daily Blank,” a satire news site for the Chicago area. The founder, Nick Peters, is a young entrepreneur who turned out to be a great contact.

Less than a year after my work for “The Daily Blank,” Nick was contacting me from Oslow, Norway with a new business he was involved with. The company, owned by Tor Kielland and founded by his grandfather, used to be in the textile business but was now moving into the digital age with a rather pragmatic goal. They were interested in creating products for people within new and merging businesses.

My role in this was to create two logos: One for the newly renamed company, BrightArch, and their first product, Organization Weaver.
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Filed under: Graphic, Identity, Identity, My Work

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