Read between the Leading, a fairly new graphic design podcast recently brought up a subject of concern to me: Logos and color.
The issue being whether it should be used as a fundamental piece within a logo and whether or not we should ditch the pure black and white logo. The logic being that technology has advanced so far that the B&W logo is obsolete and just an artifact of old graphic design standards.
Personally, I call shenanigans. As Aaron Heth, one of the show’s co-hosts, points out, it is less about color than it is about creating a good mark and a strong shape.
A good mark should be maliable and infinitely resizeable, meanwhile still retaining its dignity and identity.
