Freelance update: Brightarch & Organization Weaver

In early 2009, I did some pro-bono identity work for a startup named “The Daily Blank,” a satire news site for the Chicago area. The founder, Nick Peters, is a young entrepreneur who turned out to be a great contact.

Less than a year after my work for “The Daily Blank,” Nick was contacting me from Oslow, Norway with a new business he was involved with. The company, owned by Tor Kielland and founded by his grandfather, used to be in the textile business but was now moving into the digital age with a rather pragmatic goal. They were interested in creating products for people within new and merging businesses.

My role in this was to create two logos: One for the newly renamed company, BrightArch, and their first product, Organization Weaver.

Filed under: Graphic, Identity, Identity, My Work

Logos and Podcasts

Read between the Leading, a fairly new graphic design podcast recently brought up a subject of concern to me: Logos and color.

The issue being whether it should be used as a fundamental piece within a logo and whether or not we should ditch the pure black and white logo. The logic being that technology has advanced so far that the B&W logo is obsolete and just an artifact of old graphic design standards.

Personally, I call shenanigans. As Aaron Heth, one of the show’s co-hosts, points out, it is less about color than it is about creating a good mark and a strong shape.

A good mark should be maliable and infinitely resizeable, meanwhile still retaining its dignity and identity.

Filed under: Graphic, Identity